Hoover - ISSA Trade show Animation. Teaser animation we did for TTI for their annual trade show.
Still renders we did for the same Hoover product. These were used on various print and marketing materials. Backgrounds and products are all CGI with talent shot on green screen and re-touched in. 3DS Max, VRay, Photoshop. Re-touched by Gary Book.
More product renders of a Hoover vacuum. CAD provided from client. 3DS Max, VRay, Photoshop. Re-touched by Gary Book.
Family product shot process. Environment built from scratch with products placed inside. 3DS Max, VRay, Photoshop. Re-touched by Gary Book.
Another product shot in action for their Oreck brand. 3DS Max, VRay, ForestPack Pro, Photoshop. Re-touched by - Gary Book.
Some cool lifestyle shots. Environment back plates were provided by client. Cleaned up and then composited with CGI products. 3DS Max, VRay, Photoshop. Re-touched by Gary Book.
Action product shots. 3DS Max, VRay, Photoshop. Re-touched by Gary Book.
Some more interiors for the Hoover campaign. Environments and products are CGI. 3Ds Max, VRay, Photoshop. Talent shot on green screen. Posed the figures in 3D to get a feel for scale and accuracy. Re-touched by Gary Book.