Final color render with re-touching.
Here is one of a few concept sketches and layouts for the campaign. This was done by Edelman Agency. This was the beginning of the Leaf Monster!!
Here was monster reference and lighting direction that Edelman Agency provided. Great stuff here by them and great art direction. Helped having a very clear vision of the monster from the beginning. This was crucial with a very tight turnaround.
First round gray renders. These were still in somewhat of a development stage, but really started to get a feel for the form and amount of leaves needed to make this guy really organic. Fun project!
Here are some of the final social media spots…
Here are some of the final social media spots/uses…
Some of the final social media spots/uses…